Media Information

Discover Botswana aims to provide it readers, who are primarily within the travel and tourism industry, with all the information they need to understand fully what Botswana has to offer as a tourist destination.

Tourism is one of the most exciting and fastest-growing industries in Botswana. This growth reflects its success in stimulating international awareness of Botswana's attraction as a destination. The efforts are spearheaded by the Department of Tourism and HATAB through their worldwide promotion and publicity activites.

Prospects for the future are looking extremely bright. The government and the private sector are actively investing in new tourist facilities and services. The Tourism Department and HATAB are working closely together to spread this message to new markets around the world.

But how do you secure your share of this vast and expanding market?

Discover Botswana is the Tourism Department's flagship publication for the world's tourism industry. Distributed through the representative offices, the Botswana embassies and at various exhibitions, the Tourism Department will be taking part in the coming year.

Distribution
Discover Botswana will be distributed through the high commissions and Botswana tourism representatives' offices located in: London, USA, Germany, South Africa, Japan and Scandinavia. Copies will also be distributed from the Botswana Tourism's stand at major travel and trade exhibitions, including the World Travel Market, ITB Berlin and INDABA Durban (SA).

Mechanical Data Double Page Spread 279mm x 420mm Full Page Trim 297mm x 210mm Full Page Type area 265mm x 180mm Two-Thirds Page 265mm x 55mm Half Page (Horizontal) 130mm x 180mm Half Page (Vertical) 265mm x 90mm Quarter Page 130mm x 90mm Please add 3mm all around for bleed advertisements. Image loss at gutter will be 2mm on either side. Screen: 150. Film: Positive, right reading, emulsion side down, films and chromolin/progressive proofs. Emailing: Please forward copy in the following format: PDF/JPEG, 300+DPI